rings (a symbol of gay pride), and T-shirts and caps that symbolise gay. If you want to support our work buy from us: ĪCT UP is calling on supporters to buy directly from their site – which honestly seems like it’s working out in their favor! At time of writing, their merch site is fully down due to high traffic volume. In staging information, also referred to as. We have been fighting the commodification of AIDS for years and this is the latest edition. Both and did not get permission to use “SILENCE = DEATH” art. Worse, they also confirmed that, at present, they aren’t receiving any proceeds either. Historic AIDS advocacy foundation ACT UP took to Twitter to confirm that neither Target nor The Phluid Project asked for permission to use the iconic SILENCE=DEATH artwork. In a collab with queer clothing initiative The Phluid Project, Target has released an online-exclusive black t-shirt featuring an inverted pink triangle with the phrase “SILENCE=DEATH” along the bottom. Unfortunately, among the adorable rainbow jumpsuits and inclusive “they/them” pin sets is a piece that has one historic LGBTQ organization speaking out. A new Pride season is nearly upon us, which means a brand new array of trendy queer merch from Target.